Bread and Butter or Fruit to Suit?…Money Case Study


Thursday 15th March 2012


Business case studies are the bread and butter of a working photographer’s commissions…one of my most recent such commissions was given to me by Ray Wells – Picture Editor at The Sunday Times – for their Review section.

Terrie Johnson founded her business ‘Fruit to Suit‘ in 2006, now 6 years later this award winning company is going from strength to strength supplying healthy tuck shop snacks to clients nationwide.

Terrie is based on the Wirral and Ray was keen to illustrate the story with fresh fruit!

Upon meeting Terrie she expressed her anxiety and reluctance to be photographed, saying that she hated having her picture taken!  This is something that many photographers find – and it is a key part of the job to make any subject feel totally at ease in order to get the results required.

Terrie’s daughter Sophie stood in to also pose in the pictures, and the resulting shoot was great fun for us all.

We tried a variety of set-ups on a park bench overlooking the Mersey, using a telephoto lens to keep the background out of focus – lighting both Terrie and Sophie with off-camera flash.

Experimenting with Light and Juggling

After a number of poses the shoot came together really well…

So well in fact that Terrie kindly offered the following testimonial: –

I am notorious for hating having my photograph taken, I will run and hide at the mere sight of a camera! A professional photo shoot – my worst nightmare! However, Richard’s friendly and relaxed manner put me at ease straight away. I can honestly say I enjoyed the photo session and would highly recommend Richard to anyone.

Terrie & Sophie Johnson – Fruit to Suit